Building on its great success at the winter edition of Pitti Uomo, Hi Beauty, the exclusive space dedicated to the world of avant-garde fragrances and the most innovative skincare, returns in June, from 16 to 19.

At the Top Floor of the Central Pavilion, within the Futuro Maschile section, the area presents a carefully curated selection of independent labels representing the global new wave of fragrance and cosmetics, from Europe to Asia. Born from the longstanding expertise of Pitti Fragranze, Hi Beauty sits at the intersection of artistic perfumery and beauty, well-being and new luxury, a synergy increasingly sought after by the world's most influential concept stores and retailers.

CENT.PM
A maison born from the dialogue between a photographer and a perfumer. The name derives from the street number of the first studio, 100 ("cent" in French), and "pm," short for précieux moments. Driven by the necessity of creation rather than the constant pursuit of novelty, the two creators develop each formula slowly, moving between science and art, image and scent, intimacy and space.

EN DOFT
An independent fragrance house drawing inspiration from architecture and interior design. Founded in Stockholm through a collaboration between All Matters Studio and French perfumer Emmanuel Martini, trained in Grasse. At Pitti Uomo 2026, En Doft presents its first fragrance line, with Corium Nobile, a woody-oriental leather fragrance, as its point of departure. The brand also produces room fragrances and scented candles, each composition built on the same architectural principles. Our flagship is located at Nytorget, Stockholm.

HENRIK VIBSKOV
The universe of Henrik Vibskov, Danish designer, artist, curator, and musician, also encompasses prestigious fragrance lines, carefully selected and in tune with Vibskov's contemporary spirit. From his Copenhagen boutique, a selection of fragrances arrives at Pitti Uomo, bringing together fashion, art, and self-care.

HÖBEPERGH
The Asiago Plateau provides exceptional raw materials: pure natural elements and thousands of alpine medicinal plants grown in extreme, wild climatic conditions, with above-average active properties. It is here that a brand with over 30 years of experience was born, capable of reinventing the concept of natural beauty to create effective and certified beauty solutions, featuring unique and innovative patents born from research, experimentation, and phytotherapeutic innovation.

OBAYATY
A beauty house dedicated to men, born in Los Angeles and based in Stockholm. Founded by Max Martin and Pontus Frankenstein, the brand carries forward a mission to reinvent masculine beauty through science, innovation, and creativity, educating and inspiring men to refine their daily rituals, build self-confidence, and explore personal expression and well-being.

OUDER
An Italian niche perfumery brand born from the meeting of two friends passionate about fragrances. The name pays tribute to Oud, the precious oriental essence. The brand conceives perfume as an “invisible garment”, intimate and never overpowering, designed to express the deepest essence of the wearer. All collections are handcrafted.

SARANGHAEYO
A high-end niche fragrance maison based in Seoul, South Korea. Each fragrance captures life's stories and transforms them into unforgettable scents, composed with the finest ingredients sourced and selected from around the world. A 100% Korean brand that reflects the country's attention to detail, quality, and aesthetics. "Saranghaeyo" means "I love you" in Korean.

SYNESTHÉSIE
An independent artistic perfumery brand. The raw materials, selected from the rarest and most precious, are chosen with the utmost attention to quality, origin, and expressive potential. The compositions, from Strange Days, inspired by the nights of Tokyo, to Blow with mandarin and cashmere wood, develop a unique olfactory language. In addition, the Matière Lavante line transforms everyday cleansing into a moment of pure sensory contemplation.

Pitti Uomo 110
June 16 - 19, 2026
Padiglione Centrale
Piano Attico
Fortezza da Basso - Firenze