Mediterranea: the first edition has been a great success
by Modem – Posted July 06 2021
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Mediterranea, the B2B collective dedicated to the swim, beach & resort-wear, which held from July 1 to 4, 2021 in Milan, with the patronage of Csm-Camera Showroom Milan and of Yes Milano, closed with positive results.

The event brought together in via Friuli 26 the collections for spring-summer 2022 of brands such as Oseree, Physical, Amorissimo, Clara Aestas, Repainted Beachwear, Sharay e Kristina Ti, and it was attended by buyers from selected Italian and strangers specialty stores, department stores, concept stores, web retailers, operators and press.

During the cocktail party on July 2, the Mediterranea Prize Awards were awarded to two of the brands present in the collective. The jury, made up of journalists and buyers including Charlotte Vellahead, buying de La Rinascente Milan and Rome, e Massimiliano Nardiello, head buying di Antonia Milan and Macau, gave the first award dedicated to creativity to Sharay, the brand created by Sara Amendola, the second prize dedicated to sustainability went to Repainted Beachwear.

More on Modemonline:

Micam To Return In September In Milan

Salone Del Mobile To Take Place In September 2021

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Photo: a stand during Mediterranea show. Courtesy image

© Modem