Portugal Fashion @ Tranoï
by Modem – Posted May 19 2022
© Modem

Portugal Fashion and Tranoï sign an exclusive partnership for the next 6 editions. This partnership in support of Portuguese creation will start with the edition of Tranoï Homme, which will be held from June 23 to 26, 2022, at the Palais de Tokyo and will continue until the edition of Tranoï Femme in September 2023. 3 Portuguese designers, David Catalan, Huarte and Estelita Mendonça, have been selected to present their collections to the international audience during the Men’s edition of the Tranoï show.

David Catalan: is a streetwear brand mixing sobriety and more daring clothes, a walking antithesis, both on the catwalk and in the streets.

Huarte: founded in 2019, the brand offers a genderless wardrobe for which gender boundaries are blurred. All their clothes are made in Portugal.

Estelita Mendonça: at the same time stylist, DJ and make-up artist, the creator has developed, in parallel, her eponymous brand for men. Based in Porto, Mendonça sees fashion as an international language and translates his ideas about society through menswear.

“The Portuguese designers we welcome for the next 6 editions of Tranoï are part of a new generation of designers who ambitious vision of fashion," said Boris Provost, ceo of Tranoï, in a statement. "I thank Portugal Fashion for their involvement. I am proud and happy to welcome these designers and promote their work to all fashion professionals.”

Previously identified as a country focused on manufacturing, Portugal is now recognized for its creativity, its commitments in terms of environmental responsibility and the talent of its designers. The new generation, represented by Alexandra Moura, Miguel Vieira, Marques’Almeida and Ernest W Baker (finalist of the Lvmh Prize), does not hesitate to free itself from codes and demonstrate its potential and know-how.

Monica Neto, director of Portugal Fashion commented: “The agreement with Tranoï is another important step towards the internationalization of Portuguese designers in their commercial dimensions. A key and fundamental point for Portugal Fashion in the promotion of Portuguese fashion beyond borders. With this partnership, and taking advantage of the huge network of buyers and press from all over the world provided by Tranoï, partner show of Paris Fashion Week®, there is a real possibility for Portuguese designers and brands to have business opportunities and, therefore, to be financially sustainable”.

Tranoï Homme
June 23 –26, 2022
Palais de Tokyo
13 avenue du Président Wilson
75116 Paris

© Modem