The 2nd edition of Irl Paris to be held from June 23 to 25, 2023
by Modem – Posted June 01 2023
© Modem

Irl Paris, first physical, digital and web 3.0 trade show-destination, now in its second edition, connecting the best social media brands to fashion professionals, the media, and the general public, will take place in a new space at 7 Rue Bailly Paris, in the Art and Design District, from June 23 to 25, 2023.

Irl Paris created at the initiative of Olivier Migda, discoverer of trends all over the world for two decades. After founding the Man/Woman trade shows in Paris, New York, and Tokyo and the concept store The Next Door Paris, Olivier's new mission today is to reveal this new generation of international creatives from social networks during fashion week. Halfway between a trade show and a pop-up, Irl Paris will unveil a selection of 25 international brands to the end consumer, buyers, press and influencers in a physical and digital way during three days. Irl Paris team aims to bring different communities of brands together under one banner and amplify the voices and unique visions of this rising generation of designers and entrepreneurs who are already shaping the future of the fashion industry. The brands on display include Futures Factory, the startup operating at the forefront of sneaker culture and the web3 space; Bravest, the emerging streetwear brand based in Brooklyn; and Kanto Starter, also known as bootleg of a bootleg brand.

After the success of the first edition of Irl Paris in January with 11 brands, 940 visitors and sold-out drops, the second edition will unveil a selection of 25 international brands to the end consumer, buyers, press and influencers in a physical and digital way during Paris fashion week (June 20-25, 2023) in a brand new space, combining Parisian heritage and modernity of 350m2. Irl Paris will host for the occasion a New-York showroom and a pop-up restaurant offering limited edition drops and collaborations with dedicated activities. Irl Paris intends to be the new epicenter of creative and lifestyle avant-garde during the Parisian fashion week by proposing unique experiences and thus creating a space for life and interaction between brands, consumers, and professionals the fashion.

Irl Paris’ mission is to connect brands born on social media, to their communities with the key retailers, press and influencers. Brands at Irl Paris want to be ahead of what’s coming next, in fashion, music, apparel, video and entertainment or graphic art, a place about experiencing a privileged and unique shopping experience. During these three days of exhibition, Irl team and its partners will propose a multitude of physical and digital activities, innovative and fun interactive experiences for the general public as well as fashion professionals.

Irl Paris
June 23 - 25, 2023
7 Rue Bailly
75003 Paris

© Modem