White is ready for White Resort
by Modem – Posted June 02 2023
© Modem

White returns in June and presents White Resort, the new format dedicated to the swimwear and resort wear fashion segment, confirming the Patronage of the City Council of Milan and the internationally recognized qualification attributed by Regione Lombardia, which has distinguished the event for years. A format that introduces several new features to the show, an increasingly global and research-based showcase that connects the designers to new markets, fundamental elements that define White as an appointment of reference for buyers and for the international press.

White Resort will take place from Sunday, June 18 until June 20, 2023 in conjunction with the Milan Fashion Week dedicated to Men's Fashion, marking the return of White in June, as already happened in the pre-pandemic period. The designated location is one of the historic places now related to White, the Base Ex Ansaldo spaces, via Tortona 54, Milan.

I am very glad that White will resume organizing an event during Men’s Fashion Week," said Massimiliano Bizzi, founder and president of White. "This shows a great ability of our group to evolve and carefully read the new needs of the market. This format, White Resort is dedicated to the world of beachwear and resort collections, a sector in great expansion. An evolution also transferred to the creativity of the exhibition format, which will perfectly dialogue with the brands as it has always been since the first edition of White.

The event will be dedicated to collections of research for summer vacation, beachwear, offering a brand mix of luxury and Resort clothing. "The new Resort format will highlight a predominantly premium niche increasingly central to Italian luxury companies, that of resort wear and beachwear: a segment in strong rise, which in 2022 generated 123 million euros of exports, with a growth of almost 60% over 2019. A trend also confirmed in the first two months of 2023, A trend also confirmed in the first two months of 2023, where our country goes against the trend in the rest of the world, growing by 22%," explained Matteo Zoppas, president of Ice. "This is a further confirmation of the strength of Italian fashion, a sector capable of continuously innovating itself and being a leader on issues such as social and environmental sustainability, as well as in research, with the development of new and increasingly green materials."

White Resort is the showcase dedicated to international brands of clothing, footwear and beachwear accessories, selected by the sales team led by Simona Severini, general manager at White, with the collaboration of Denise Togni and Lucia Missoni, owners of the Studio360 showroom in Milan, according to the typical criteria adopted to maintain a high-level brand mix, which focuses on the quality and creativity of the products, the sustainability of the production and the discovery and promotion of new talents in the fashion industry.

Many names will be present in the Ex Ansaldo spaces including Agua De Coco, Paramidonna, Nema Resort Wear, Carlotha Ray, and La Milanesa. The special guest of the first edition of White Resort is the English brand Oceanus.

“The return of White in June, with a new format dedicated to collections for summer vacation and relaxation is great news. The ability to read and interpret the trends of the moment, with a keen eye on quality and sustainability, makes White a showcase of international appeal, always capable of keeping up with the times with new projects,” commented councillor for Development and Economic Policies Alessia Cappello.

White Resort
June 18 - 20, 2023
Base-Ex Ansaldo
via Tortona 54
20144 Milano

Photo: the press conference of White Resort in Milan given by Massimiliano Bizzi, Brenda Bellei, and Simona Severini. Courtesy

© Modem