Micam launches the data-driven trend guide SS24 for buyers
by Modem – Posted June 02 2023
© Modem

Livetrend, a pioneering start-up in trend intelligence and analytics that analyzes images and information from several web sources, has created in collaboration with Micam a buyer guide dedicated to the spring/summer 2024 footwear trends born out of a desire to ameliorate the visitors’ experience by giving them the most reliable seasonal trend directions in order to optimize their buying.

Livetrend is a trend and market analytics solution for fashion, leveraging on Big Data and Artificial Intelligence, to help creating best-seller collections and less unsold goods in order to maximize the business and reduce the ecological impact.

The Data-Driven Trend Guide translates the desire for innovation to meet the needs of a changing industry. Micam intends to provide the most precise forecasting to help its visitors buy bestsellers pro- ducts in order to reduce the unsold goods, optimizing business and ecological impact.

The buyer guide includes 4 seasonal macro-trends for SS24. Presenting an overview of the concepts, colors and the must-haves products for women, men and kids. This reports highlights the data analyzed from Instagram, E-commerce, Fashion Shows and Consumer Interest, used to support the trend forecasting with concrete information.

Download the buyer guide SS24 here

September 17 - 20, 2023
Fiera Milano
strada statale del Sempione 28
20017 Rho (MI)

Photo: In a stand at Micam 95. Courtesy

© Modem