Special highlights from Pitti Uomo 104
by Modem – Posted June 12 2023
© Modem

Projects making their debut, important returns, anniversaries, and special collaborations.
Here are the highlights from Pitti Uomo 104, running from June 13 to 16, 2023 at Fortezza da Basso, Florence.

Padiglione Delle Ghiaia / 2-3
With the Lost Colors SS24 collection, dedicated to the Lake of Aral, the brand continues its commitment to saving water through the development of innovative materials. Situated between Kazakhstan and Uzbekistan, Aral was the fourth largest lake on the planet, but today it has become a desert as a result of cotton cul- tivation. The new Ecoalf collection demonstrates that it is possible to create fashion while saving natural re- sources: Ecoalf T-shirts and sweatshirts are, in fact, made with 100% recycled cotton from post-consumption waste that reduce the water imprint by 98%. Moreover, the garments have neutral colors that recall the earth and are piece-dyed to avoid wasting fabric and return clean water to the eco-systems.

VINTAGE HUB Circular Fashion
Arsenale - first floor
Vintage Hub has evolved into Vintage Hub Circular Fashion, a new and exciting project curated by Angelo Caroli, the driving force behind A.N.G.E.L.O. Vintage Palace. This initiative aims to foster a contemporary approach to vintage fashion. Located on the first floor of the Arsenale, in the special setup by Antonio Mastrorocco, Vintage Hub Circular Fashion presents innovative ideas encompassing the realms of resell- ing, preloved fashion, and upcycling, blurring the boundaries between style and design. The project embodies a perspective that intertwines sustainability and business, reflecting the growing interest of stores in incorporating secondhand corners and vintage furnishings into their spaces.

Padiglione Centrale / Piano Attico / I/20
The Futuro Maschile section hosts the debut of DO, the brand founded in Florence by designer Domenico Orefice and supported by Polimoda. DO is a dual universe in which the tangible and virtual coexist, cloth- ing and accessories together with metaverse and 3D. The Hybridverse Bunker Experience, the brand’s new site, will be a regular experience of exploration and virtual and immersive purchasing. The actual collection is a hybrid dimension where sportswear and innovation, tailoring and craftsmanship intersect and contaminate each other without limits in a celebration of Made in Italy.

Padiglione Centrale / Piano Attico / E/12
Inspired by the gardens of the villas of Lucca and Tuscan savoir faire, Rovi Lucca is the luxury brand that “cultivates” the relationship with the natural world by elevating the concept of work clothing, translating it into a sophisticated and effortless style for gardening lovers. Rovi Lucca is the result of the collaboration between the Italian designer Fabrizio Taliani, previously the head designer at Zegna, and the Australian artistic director Bradley Seymour, previously the creative director of Marie Claire and Esquire Italia magazines. Rovi Lucca will present the SS24 collection inside the Futuro Maschile section at Pitti Uomo.

June 14, 2023
11:00 am - 01:00 pm | Sala Ottagonale
At Pitti Uomo the Chinese company Consinee, a key player in the world of international yarn manufacturing with its high quality and completely sustainable production, is presenting a special project curated by Label- hood, fashion incubator and one of the most innovative retailers in China. The capsule collections of a selection of cutting-edge designers realized using Consinee’s sustainable yarns will be showcased in the Fortezza, including Ponder.Er and Nullus from China, and Italy’s Luca Larenza.

June 15, 2023
10:30 am | Costruzioni Lorenesi, Ground Floor
The most innovative Nordic fashion scene has been showcased at Pitti Uomo for several editions in the Scandinavian Manifesto exhibition project, one of Pitti Immagine’s principal and most consolidated interna- tional collaborations. Once again, at this edition, there will be a new selection of brands, the result of the partnership between Pitti Uomo and Revolver Copenhagen, the key fair platform for Scandinavian fashion brands which has now been brought together as Ciff with the name of Ciff x Revolver. At the Costruzioni Lorenesi, the brands already confirmed include: Another Aspect, Berner Khül, Les Deux, forét, Norse Projects, Rue de Tokyo, Won Hundred and, making its absolute debut, Past Tense Studio, the new brand that the creative director of Norse Projects has chosen to launch at Pitti Uomo 104.

04:30 pm | Padiglione Medici
The participations at this edition also include the Balloon Museum, devised and produced by Lux Eventi, dedicated to inflatable art and winner of the best format in the world in 2022, over 2 million visitors in 12 months, with site-specific works in which the spectator is placed at the center of the experience. At Pitti, the artistic collective Hyperstudio will realize the unprecedented Hyperstellar installation, the revisitation of a uni- verse in which the public will be surrounded by an infinite space and led to the culmination of a unique show of lights, sounds and wonders. The presence of this work is linked to the collab that the Balloon Museum is launching with the Husky brand, which will be presenting a “12 month Jacket” created with special ultralight feathers at the innovative exhibition. The weight of the @HuskyBalloon jacket will be so low that it can be suspended in the air when displayed in a big balloon.

June 14, 2023
03:00 pm - 04:00 pm | Sala Delle Nazioni
This is the seventh edition of S|Style, the Fondazione Pitti Discovery exhibition project curated by fashion journalist Giorgia Cantarini. A new setting in the Sala delle Nazioni, will showcase a updated and interesting selection of environmentally responsible, innovative and cutting-edge brands. From France to England from the Republic of Côte d'Ivoire to India and Italy, S|Style is the fruit of passionate and fascinating scouting among the young designers who make environmental sustainability and respect for our planet the two basic premises for expressing their creativity. This seventh edition will mark the beginning of an exclusive partnership with Kering Ma- terial Innovation Lab (Kering MIL). The Kering Group’s research center, committed to reducing environ- mental impact, will make their library of certified materials and fabrics available to the S|Style designers for the creation of capsule collections that will debut at the Fortezza. The protagonist brands at this edition are: Cavia (Italy), Dalpaos (Italy), Dhruv Kapoor (India), Isnurh (Denmark), Jeanne Friot (France), Ksenia Schnaider (Ukraine), Olooh Concept (Côte d’Ivoire), Permu (United Kingdom), Steven Passaro (France), and Young n Sang (South Korea).

Pitti Immagine Uomo
June 13 - 16, 2023
Fortezza da Basso
viale F. Strozzi 1
50123 Firenze

Photo: S/Style brand Cavia. Courtesy Pitti Immagine

© Modem