Open Call for Designer
by Modem – Posted June 22 2023
© Modem

Debuted in 2013, formerly known as Fashion Guerilla, HKFG is an international program organised by Fashion Farm Foundation (FFF).
In HKFG AW23, 3 fashion labels were selected to present their latest collections in fashion presentations and 8 fashion labels showcased in Paris during the Paris Fashion Week AW23.

"HKFG SS24" will have different fashion showcases and exhibitions in Paris and Shanghai accordingly. Participating designers will be invited to join the official fashion week calendar; showroom/ trade show. Through a series of showcases in Paris, Shanghai and Hong Kong, FFF aims to bring together fashion designers, industry stakeholders, fashion media, buyers, and professionals from different regions.

This season, 6-8 brands will be selected to join the HKFG SS24.
Main events includes:
- 2-3 brands out of the selected brands will be taking part in a Fashion Presentation/ Runway in Paris.
- All selected brands will be sponsored on applying showroom/ trade show in Paris FW and Shanghai, showcasing their SS24 collection.
- All selected brands will be participating in a networking event holding in Hong Kong.
- All selected brands will engage with a retail store & online retail platform for B2C opportunities.


In March 2023 Modem Interview Mayao Ma and Edith Law, Founders of FFF
Read the interview

© Modem