AZ Factory pop-up in Paris with Amigos
by Modem – Posted June 28 2023
© Modem

AZ Factory with Amigos, the project founded by Alber Elbaz with and Swiss luxury group Richemont in 2020 supporting craftmanship and emerging talent as a creative collective with a curatorial approach, opens a new pop-up located in the Marais district, in a space called Heureux les Curieux, 23 Rue du Pont-aux-choux, which is opens until July 6, 2023.

The pop-up is a curated boutique that transcends the click-and-collect experience to discover emerging brands and diverse approaches to fashion. During the opening there will be also activations and live performances, with the aim to live a dynamic and surprising experience. Emblematic artist Maripol has released two mini-films to celebrate the latest loungewear collection, while graffiti artist CJ insolent creativity has twisted the Palazzo print silk story into a tribute to the Factory's unconditional love for striking prints and vibrant colors.

Last year's showcase included collections by Thebe Magugu, Ester Manas, and Cyril Bourez, while this year there is a selection of products designed by new collaborators, such as Lutz Huelle, Tennessy Thoreson, and Club Domani.
Lutz Huelle has also curated a selection of the F is for Friendship collection, and Olivia Bransbourg introduces her new fragrances under the Iconofly multi-senses concept. Milan's Ferrillo Belli presents his one-of-a-kind multi-material stools, while Medina shows its beachwear collection. Uscita brings a message of empowerment of gender-fluid streetwear. Peterson Stoop has customized the iconic pointy sneakers, and finally Souvenir Stand offers a range of perfect gifts.

AZ Factory Pop Up with Amigos
June 26 - July 06
@ Heureux les Curieux,
23 Rue du Pont-aux-choux- 75003

© Modem