Italian men's fashion has a consolidated turnover of eur 5.4 billion
by Modem – Posted November 10 2023
© Modem

In the first seven months of 2023, Italian men's fashion continues the positive trend on foreign markets that has characterized the last two years. As Istat data indicate, exports for the period January-July 2023 achieved a double-digit increase, equal to +11.4%, amounting to approximately 5.4 billion euros; at the same time, imports recorded an increase of +5.6%, almost reaching 4.0 billion euros.

The largest "buyer" (54.3%) is from non-EU countries (+10%), but the best performance was from Europeans (+13.1%). The first destination for made-in-Italy menswear was France with a growth of 20.6%, followed by Germany (+6.7%) and the United States (+13.2%). Switzerland has recorded a slight decrease at -17.6% and the United Kingdom at -1.4%. China at +7.3% is instead surpassed by Poland at +32.9%, South Korea at +27.9%, and Japan at +23%.

The analysis highlighted that 2023 will be a year of consolidation which may be affected by inflation and the slowdown of the major economies, as well as the climate of great uncertainty due to the Russian-Ukrainian conflict and the more recent one in the Middle East. The data emerged from the press conference of the 105th edition of Pitti Uomo, running from January 9 to 12, 2024, that will reveal the autumn-winter 2024/25 collections of 835 brands, of which 43% come from abroad. The number has grown both compared to the 789 exhibitors last winter and compared to the 825 of the previous summer.

"Pitti Uomo will arrive after a very positive summer session, just as the market trend has been positive up to now. Obviously, the scenario for the next few months is uncertain, with two ongoing wars causing concern, but, all things considered, we look at Pitti with serenity", said Antonio De Matteis, ceo of Kiton, and president of Pitti Immagine since last February.

Pitti Immagine Uomo 105
January 09 - 12, 2024
Fortezza da Basso
viale F. Strozzi 1
50123 Firenze

PhotO: the press conference of Pitti Uomo in Milan

© Modem